Introduction

‘EMERALD’ is a name synonymous with top quality jewellery known for its enchanting designs. With over 32 years of tradition in Gold jewellery manufacturing, EMERALD is known for its quality consciousness, perfection and business ethics. It’s over 3,50,000 design collection – the largest in the world speaks volumes about its strength and range.Over the decades the Group has gradually transformed Gold Jewellery manufacturing from conventional methods to Technology and Talent driven one. The Company owns four ultra-modern production facilities in Coimbatore whose products command a premium in the market for its uniqueness of design, aesthetics and workmanship.

Evolution of the group

Emerald Jewel Industry India Limited has its origin dating back to 1984 as a proprietorship concern in the name and style of Emerald Jewellers. On 27th July’ 2004, a Private Limited Company was incorporated under the name and style of Emerald Jewel Industry India Pvt Ltd., which subsequently took over the various group concerns such as Emerald Jewellers, Emerald Jewel Creators, Emerald Jewel Tech etc. In the year 2006, another three subsidiary Companies were launched viz., Ishtaa Gold Jewellery Pvt. Ltd, Indiania Jewellery Co Pvt. Ltd., and Emerald Jewel Export India Pvt. Ltd. Indiania Jewellery Co. Pvt Ltd is a joint venture with an Italian firm Mauro Vanzi.

The management

The management is headed by Mr.K. Srinivasan, who is a B.Sc graduate fromMadras University. Mr.K Srinivasan is ably assisted by Mrs. Shakthi Srinivasan andMr. G.K. Venkatagopal in the capacity of Directors. The company is constantly driven towards excellence through the vision and mission of thetop management. Highlyqualified Engineers and professionals help the management in achieving theobjectives of the Company.

The employees

The group provides employment to over 4500 employees. The in-house ‘training center’ provides extensive training in the areasof design, production, stone setting etc. to the work force to maintain uniformity of quality and perfection. In addition to the skilled and semi-skilled work force, the Company possesses talented and updated team of designers proficient in computerized modeling andprototype equipments.