Emerald Jewel Industry India Limited has its origin dating back to 1984 as a proprietorship concern in the name and style of Emerald Jewellers. On 27th July’ 2004, a Private Limited Company was incorporated under the name and style of Emerald Jewel Industry India Pvt Ltd., which subsequently took over the various group concerns such as Emerald Jewellers, Emerald Jewel Creators, Emerald Jewel Tech etc. In the year 2006, another three subsidiary Companies were launched viz., Ishtaa Gold Jewellery Pvt. Ltd
The Group is involved in design, development, production and distribution of a wide spectrum of jewellery, viz.,
Recognition by media
“Business Line” recognized the Company in its issue dt. 5.10.12 by publishingan article captioned “Jeweller No.1”. “The New Jeweller” in its special issue of Dec’12 published an article titled “Asia’s top 20 List” and identified Emerald as one among the top 20 in Asia in the Gold Jewellery Sector.
The Group operates 4 production facilities in Coimbatore each one specializing indifferent types of product range.
There are 4 sophisticated ‘Design Studios’ for the group in the cities of Coimbatore, Mumbai, Calcutta & Delhi.
The Company has a capacity to produce about 25 tonnes of Gold Jewellery&Articles, Diamond Jewellery per annum and about 3.6 tonnes of capacity to produceSilver Articles per annum in the above production facilities presently.
The Group has a centralized marketing office in Mumbai, which looks after theentire marketing activities of the group. The following diagram aptly describes the distribution network of the group: There are about 76 Wholesalers spread across the country who buy the finishedproducts from the company directly and sell to customers through the Retailers. Shop-in-shop model is the marketing strategy the group has adopted for marketing their branded jewellery such as Ishtaa&Nishtaa. The pricing is doneon ‘MRP’ basis for these branded JEWELLERY. The centralized marketing office inMumbai is responsible for marketing these branded jewellery as well.
The Company is exporting its products to UK, USA, Middle East, Far East and New Zeland.