‘EMERALD’ is a name synonymous with top quality jewellery known for its enchanting designs. With over 32 years of tradition in Gold jewellery manufacturing, EMERALD is known for its quality consciousness, perfection and business ethics. It’s over 3,50,000 design collection – the largest in the world speaks volumes about its strength and range.Over the decades the Group has gradually transformed Gold Jewellery manufacturing from conventional methods to Technology and Talent driven one. The Company owns four ultra-modern production facilities in Coimbatore whose products command a premium in the market for its uniqueness of design, aesthetics and workmanship.
Emerald Jewel Industry India Limited has its origin dating back to 1984 as a proprietorship concern in the name and style of Emerald Jewellers. On 27th July’ 2004, a Private Limited Company was incorporated under the name and style of Emerald Jewel Industry India Pvt Ltd., which subsequently took over the various group concerns such as Emerald Jewellers, Emerald Jewel Creators, Emerald Jewel Tech etc. In the year 2006, another three subsidiary Companies were launched viz., Ishtaa Gold Jewellery Pvt. Ltd, Indiania Jewellery Co Pvt. Ltd., and Emerald Jewel Export India Pvt. Ltd. Indiania Jewellery Co. Pvt Ltd is a joint venture with an Italian firm Mauro Vanzi. In 2007, Boutique de Emerald India Ltd, also became a subsidiary of Emerald Jewel Industries India Pvt Ltd. Emerald Jewel Industry India Private Limited was converted to a public Limited Company during December 2007. Vide a court order dated 28th June 2008, the subsidiary companies Boutique de Emerald India Ltd. and Emerald Jewel Export India Pvt. Ltd., were merged with the parent Company Emerald Jewel Industry India Limited.
The management is headed by Mr.K. Srinivasan, who is a B.Sc graduate fromMadras University. Mr.K Srinivasan is ably assisted by Mrs. Shakthi Srinivasan andMr. G.K. Venkatagopal in the capacity of Directors. The company is constantly driven towards excellence through the vision and mission of thetop management. Highlyqualified Engineers and professionals help the management in achieving theobjectives of the Company.
The group provides employment to over 4500 employees. The in-house ‘training center’ provides extensive training in the areasof design, production, stone setting etc. to the work force to maintain uniformity of quality and perfection. In addition to the skilled and semi-skilled work force, the Company possesses talented and updated team of designers proficient in computerized modeling andprototype equipments.
The Group is involved in design, development, production and distribution of a wide spectrum of jewellery, viz.,
“Business Line” recognized the Company in its issue dt. 5.10.12 by publishingan article captioned “Jeweller No.1”.
“The New Jeweller” in its special issue of Dec’12 published an article titled “Asia’s top 20 List” and identified Emerald as one among the top 20 in Asia in the Gold Jewellery Sector.
The Group operates 4 production facilities in Coimbatore each one specializing indifferent types of product range.
There are 4 sophisticated ‘Design Studios’ for the group in the cities of Coimbatore, Mumbai, Calcutta & Delhi.
The Company has a capacity to produce about 25 tonnes of Gold Jewellery&Articles, Diamond Jewellery per annum and about 3.6 tonnes of capacity to produceSilver Articles per annum in the above production facilities presently.
The Group has a centralized marketing office in Mumbai, which looks after theentire marketing activities of the group.
The following diagram aptly describes the distribution network of the group:
There are about 76 Wholesalers spread across the country who buy the finishedproducts from the company directly and sell to customers through the Retailers.
Shop-in-shop model is the marketing strategy the group has adopted for marketing their branded jewellery such as Ishtaa&Nishtaa. The pricing is doneon ‘MRP’ basis for these branded JEWELLERY. The centralized marketing office inMumbai is responsible for marketing these branded jewellery as well.
The Company is exporting its products to UK, USA, Middle East, Far East and New Zeland.
In addition to the above ‘brands’, Emerald Jewel Industry India Ltd launchedits own retail brand ‘JewelOne’ with a view to reach the common man at anaffordable price. These branded jewellery are marketed by our subsidiarycompany viz., Emerald Jewellery Retail Ltd., through its retail outlets. This RetailCompany has already opened 13 exclusive showrooms in places likeCoimbatore, Chennai – Purasawalkam and Mylapore, Kallakurichy, Vellore, Madurai, Ramanathapuram, Salem, Erode, Pollachi, Udumalpet & Hosur in Tamil Nadu and Pondicherry. In addition, the retail arm of the Emerald Group has ambitious plans to open exclusive showrooms inall major cities and towns across the country in the coming years.
Emerald Jewel Industries India Limited [EJIIL] has been in existence for over 32 years which was launched with the purpose of serving customers with high quality, contemporary styled 916 BIS Hallmarked Gold Jewellery. Today it is a leading group in the Indian Jewellery industry having produced more than 3.5 Lakh designs. The company has also made its mark in the international markets through its export division. It employs over 4500 employees and follows a stringent quality process.
EJIIL is the brainchild of Mr. K. Srinivasan, who as Founder and Managing Director leads the manufacturing process laying emphasis on quality excellence and continuous improvement with a customer-centric approach. His relentless efforts, continuous research combined with high principles have lead the company to attain the position of ‘One of the world’s leading jewellery manufacturers’.
Jewel One is the retail brand of Emerald Group operating 14 exclusive showrooms across Tamil Nadu and Pondicherry, apart from being retailed through leading jewelleryoutlets across India. Jewel One has been patronized primarily by discerning customers seeking top quality 916 BIS Hallmark certified jewellerywhich EJIIL churns out using international technology. Jewel One is currently on an expansion mode and plans to roll out its exclusive showrooms pan India!